Heart of Influence

Life is about people. It's about communication and relationship. It's about influencing and being influenced.

In his book, Heart of Influence, Jürgen shows us how we can live a life of influence, centred on the cornerstones of persuasion identified by Aristotle over 2300 years ago: 

• ethos (character): the core of who we are, our values and beliefs
• pathos (passion): a love for what we do and for people
• logos (logic): the systematic search for win-win solutions

This book is not about quick-fix influence. Nor does it teach us to manipulate others for selfish ends; rather, it identifies the core of influence as being character and relationship. 

After establishing the foundations of influence, Jürgen provides a toolkit outlining a systematic approach to changing people's perceptions in specific situations.

This powerful book provides real insights into how we can communicate more effectively and lead people towards the outcomes we desire.

To find out more, why not download the Introduction here (requires Adobe Acrobat Reader).

Purchase the book today - complete and return the order form.

Related Resources:

• Table of Contents & Introduction
• Stakeholder Map(Microsoft Excel format)